Case Study: Anthony Dixon, PhD
Dr. Anthony Dixon, author of Up From Incarceration, and the textbooks Florida’s Negro Wars and A Timeline of the African Diaspora Experience, is a professor of history at Florida A & M University. Once incarcerated for more than five years, he turned his life around and earned a Ph.D. in history from Indiana University. He is considered a national expert in the African diaspora and is the historical/archival director of Mississippi’s B.B. King Museum. He is a sought-after speaker and has a passion for working with at-risk youth.
Dr. Anthony Dixon makes a living off his archival research company, his teaching, his writing and his speaking. He was concerned that his public image was suffering from a corporate identity that lacked good design sense, intuitiveness and consistency. In addition, his previous book publisher provided him with substandard cover art, design and typesetting. He needed help.
7Hills Communications designed and published quality editions of Dr. Dixon’s three books. In the marketing arena, 7Hills Communications provided a cohesive and professional package to create a relatable identity to help Dr. Dixon market his business and books. This involved a rework of existing tools and the creation of new tools.
- Published three high-quality books, including cover photography, design and typesetting.
- Produced information packages and media kits to promote books, speaking engagements and media interviews.
- Provided a top-quality website, including an e-bookstore that allows visitors to purchase Dr. Dixon’s books from an integrated shopping cart.
- Provided top-quality presentation graphics/signage for use at book signings and speaking engagements.